THE IYZIQ STORY
How IYZIQ Began in 2025
In 2025, IYZIQ was born. I built this business from scratch, drawing on my knowledge and experience after the training business I had built over many years suffered a major downturn.
The business I'm building now
After many years in the training business, I began building a new business. That business is IYZIQ.
Today, I lead IYZIQ as its Founder and CEO. Its products include BeFocus Pro+, BeFocus Kids, BeFocus Gold and BeNergy.
Support from friends
Along the way, there are moments with friends that I want to remember. Photos of the product launch and support from friends are part of my Moments of Starting Over album.
To learn about IYZIQ and its product range, visit the official IYZIQ website.
Discover IYZIQ (opens in a new tab)Who is the founder of IYZIQ?
I'm Najib Asaddok, Founder and CEO of IYZIQ. Before building this business, I spent many years in the training industry. When that business suffered a major downturn, I started over with the knowledge and experience I had.
You can read Najib Asaddok's profile and my story of starting over after the downturn in my training business to learn about my journey before IYZIQ.
The story behind developing BeNergy
One product development story I've shared is BeNergy. I used to dislike coffee. When I was asked to develop a coffee product, I wanted to find a taste I would enjoy myself.
The process took months. Many samples did not have the taste we were looking for. After more than 20 attempts, I finally finished a whole cup of one sample. We also gathered feedback from coffee lovers.
I share that journey in I Didn't Like Coffee. The Story Behind BeNergy. It offers a closer look at the process of testing and reassessing a product.
Where can you learn about IYZIQ products?
The IYZIQ range includes BeFocus Pro+, BeFocus Kids, BeFocus Gold and BeNergy. For product and purchasing information, visit the official IYZIQ website (opens in a new tab).
For media enquiries, podcast or event invitations and collaborations with me, use Najib Asaddok's contact details.